Skip the crowds: 8 Mexican beach towns for a peaceful getaway

Cancun reigns as one of the world’s top tourist destinations, and there’s no mystery why. The Caribbean Sea-adjacent locale has a myriad of sprawling beach resorts, clear turquoise waters and a vibrant nightlife. In 2023, Cancun welcomed over 21 million tourists.
While Cancun is beautiful and lively, there are a plethora of other, less popular Mexican beach towns just waiting to enchant travelers. From charming surf towns to snorkeling along sea turtles, travelers should explore the diverse beauty of the rest of Mexico’s expansive coastline.
With no shortage of warm weather, sun and surf throughout Mexico, these destinations offer a quieter, less crowded experience than enjoying Cancun alongside 30 million other tourists. 
Far Homes spotted hidden gems across Mexico’s coast, looking at the destinations’ natural beauty, recreational activity offerings, safety and accessibility to learn and experience the local culture. To assess each town’s safety ratings, Far Homes released a report looking at crime statistics from data by the Executive Secretary of the National Security System. While some of these spots are known to attract tourists, they’re nowhere near as saturated as Cancun or Cabo. 
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Located about an hour from Puerto Vallarta, Sayulita perfectly balances bustling and mellow energy. “Sayulita is a fun little town full of eclectic restaurants and shops,” said Gene Alvarez, a local real estate agent from Net Real Estate who works with Far Homes. “With several great surf breaks and a laid-back atmosphere, it attracts surfers, backpackers, and bohemians.” It’s easy to get around for travelers not well-versed in Spanish, and many people rent mopeds or golf carts to cruise around the town. While the main beach in town, Playa Sayulita, can be crowded for both surfers and beachgoers, travelers can head north to the neighboring village of Playa San Pancho for quieter, more serene beaches.
Fly into Cancun Airport and head about three hours south to Akumal for a quieter escape from Cancun and Tulum. Scoring high with Far Homes for its natural beauty, Akumal has become more known among travelers for its pristine beaches and lush jungles. Must-dos in Akumal include snorkeling with sea turtles in the clear waters of the marine protected area of Half Moon Bay and swimming in the enclosed cenote Yal-Ku Lagoon, said local real estate agent Rob Kinnon from BuyPlaya. Just 15 minutes south is the famous Tulum Archaeological Site, where Mayan ruins made of limestone sit perched upon a cliff.
Located in the Pacific Ocean-facing state of Oaxaca, Puerto Escondido is a rising destination for its world-class surfing breaks and easy-going lifestyle. Travelers can fly directly to Puerto Escondido International Airport, less than two miles from town. “From the trendy bars of Zicatela to the laid back vibes of La Punta, the town has something for everyone,” said local real estate agent Jon Ferioli from Bayside Real Estate. “And with nods from international magazines, Puerto Escondido is quickly becoming the go-to spot for digital nomads seeking inspiration and connection.” The town scored high for its activities offerings. Even if you don’t want to brave the often powerful waves, travelers can go on crocodile boat tours through the mangroves, witness the glowing bioluminescent plankton in two of the nearby lagoons at night, or visit Casa Wabi, a contemporary art and architecture museum. 
If you’re really itching to escape the crowds, head to Isla Holbox, a 26-mile-long car-free island located right off the coast of the Yucatan Peninsula. While the island has grown in popularity and therefore development, it still offers travelers a secluded beachside retreat. Travelers can wander the streets, which are paved in sand, barefoot or in golf carts – the main mode of transportation on the skinny island. To get there, travelers fly to Cancun International Airport then travel by car for two hours to Chiquila to board a 15-minute ferry ride to the island. While it may take more effort to visit Isla Holbox over Cancun or Cabo, it’s well worth it. The resort town ranks high for natural beauty, including bioluminescent lagoons and whale shark tours, and safety. 
Those seeking out the sun and sand will find Huatulco to be paradise with its 36 beaches and nine bays, and endlessly sunny weather. Less developed than Puerto Vallarta and Cancun, the small resort town offers activities like kayaking, hiking waterfalls or scuba diving, and is bordered by the Huatulco National Park. Of course, travelers can just relax on the beach as well. To get there, travelers can fly into Bahias de Huatulco International Airport, a short hour-and-a-half flight from Mexico City. “The international airport is only 10 minutes away, and the area attracts tourists looking for a more authentic Mexican experience and small-town feeling,” said Brent May, founder and CEO of Bayside Real Estate. 
Located on the Pacific coast in Oaxaca, Zipolite’s former hippie culture is still retained with its laidback, rustic charm and a focus on eco-tourism. The community evolved around a hippie beach culture and has now become known for its excellent restaurants, bars, trendy boutique hotels, and low-key party culture,” said May. Over an hour’s drive from Puerto Escondido International Airport, the town scored high for activities and safety, and there are not as many tourist traps as in the more developed parts of Mexico. The massive Zipolite beach remains Mexico’s only legal nude beach, but there’s also a western end known for surfing and a small eastern bay called Playa del Amor that’s known among the LGTBTQ+ community. “
This sleepy fishing village of Mahahual has grown in popularity among travelers, thanks partly to cruise ships. However, it still has much to offer travelers, ranking high for culture and safety by Far Homes. “This charming coastal town is best explored by bicycle,” said Gaby Ortiz, sales manager at Maya Ocean, a local real estate broker. “As you pedal through its scenic streets, you can lose track of time, immersed in the natural beauty and tranquility of your surroundings.” To get to Mahahual, travelers can fly into Chetumal International Airport and drive for about two hours. Travelers eager to experience vibrant marine life will find Mahahual to be the perfect destination. Spanning nearly 72 miles, the largest barrier reef system in Mexico and the Caribbean, Banco Chinchorro, is just an hour-long boat ride away. The UNESCO biosphere reserve is home to coral, American crocodiles, rays, turtles, nurse sharks and even sunken ships. On land, travelers can visit the Museum of Costa Maya and the Chacchoben Mayan ruins to learn more about local history and culture. 
About an hour’s drive from Los Cabos International Airport on Mexico’s Baja California Peninsula, Todos Santos is known as a haven for artists and creatives as well as its colonial architecture. Nestled between the coast and the desert, the town ranked highly for natural beauty, safety and culture with Far Homes. If travelers venture away from the bustling town center – home to boutique galleries, shops and restaurants – they can go surfing at the nearby Playa Los Cerritos or hike the coast of Punta Lobos. “At one time a small fishing village, Todos Santos now boasts several chic hotels and world-class dining, but it hasn’t lost its indie soul. Make sure to stop at Jazamango for a true Todos Santos dining experience,” said Nancy Costa, a local real estate agent with Costa Cabo Realty. 
Kathleen Wong is a travel reporter for USA TODAY based in Hawaii. You can reach her at [email protected].